Mark Atkin is the Head of Innovation Labs at the Silbersalz Institute, a new programme designed to increase the effectiveness of science communication through popular media by facilitating new collaborations between researchers artists, film makers and creative technologists and is the curator of public art at Silbersalz Festival of Science and Media. He is the curator of CPH:DOX Inter:Active and Head of Studies of the CPH:LAB. He runs Electric Dreams, a festival dedicated to Immersive Storytelling, with editions running in London and Adelaide and entirely online. Furthermore, he is an award-winning producer of immersive and interactive work and runs labs and workshops around the world designed to empower the creative community to express themselves through digital technologies.